BANANA REPUBLIC
ATLAS

Created with Raft Creative to sit alongside the 116-page Atlas print issue, this series comprises ten short films on culture and craft in Argentina for Banana Republic’s Fall ’23 campaign. We spent time with mate craftsmen, ceramicists, architects, chefs, and jewellery designers—documenting how things are made and why it matters. Filmed in Buenos Aires and San Antonio de Areco, I directed and shot with a small, tight-knit team. The films ran online and in-store as part of a broader push toward clearer, more grounded brand storytelling—speaking more simply and more truthfully to an audience that travels, sometimes far and sometimes only as far as a glance.

A person working at a cluttered workbench in a workshop, wearing a gray beret, with tools hanging on the wall behind them, and a window with colored glass panes on the right side.
A man wearing a gray T-shirt, dark apron, and gray beret harvesting produce, possibly squash or gourds, in a garden or farm surrounded by green and brown foliage.
A man wearing a beige beret and a light-colored shirt, focused on working with tools or machinery in a workshop or garage.
Two people working in a dark woodworking workshop, one shaping wood with a hand tool and the other looking at a small object, surrounded by woodworking tools and machines.
Close-up of a magazine titled "Arte popular argentino" on a shelf, with a colorful geometric textile pattern on the cover. Part of a small decorative bird figure with green wings and a red beak is visible on the left side.
Two women standing outside a house with large glass windows, surrounded by greenery and potted plants, during dusk.
Silhouette of a horse standing outdoors during sunset with a sky fading from blue to orange
Sunset over a silhouette of trees and a clear sky with some clouds and birds flying.
Dark reflection of a sign reading 'KENDAYA' and 'La Gallega' along with hispanic written text.
A woman with short gray hair sitting indoors, smiling and looking to her right, in a cozy room with wooden shelves and a brick wall in the background.
Woman with short dark hair wearing striped shirt and sunglasses holding glass with a yellowish substance in front of green leafy background.
City street at dusk in Buenos Aires with cars and buildings, text overlay reads "48 hours in Buenos Aires."
An upward view of buildings with a tree with yellow autumn leaves in the foreground and the word ATLAS in the center.
Photo of a tall monument with a statue of a woman at the top, surrounded by smaller figures, against a cloudy sky, with traffic lights in the foreground.
Statue of a woman holding a spear, standing on a pedestal against a blue sky at dusk.
An altar with colorful bottles, a crucifix, candles, and potted plants, set against a rustic wall with a small mirror and a wall decoration featuring an anchor.
Close-up of advertising flags, shop signs, and colorfully painted signs in an outdoor setting.
Person with long hair standing on a balcony during sunset, facing away, wearing a white T-shirt with red text.
A woman with shoulder-length hair wearing sunglasses and a white t-shirt, leaning on a ledge on a rooftop at sunset, overlooking a cityscape with tall buildings and lush green trees.
Night view of Juarez Pedro Cabrero taqueria and churreria with people sitting outside and others ordering food inside, illuminated signs in yellow and blue, and a large tree in front.
City street at night with buses and trees, the Obelisk of Buenos Aires in the background, illuminated buildings, and streetlights.
Person sitting on a couch in low light, holding a glass of water in hand, with a plant on the side table and sunlight coming through a window.